Sales Increased 25 Times After Entering TMON... Gyeongbuk Excellent Brand Enhanced Competitiveness
Sales of 'Haedamun Hobak Juice' Increase 25 Times After Joining TMON
Tmon announced on the 15th that a small business owner whose sales increased 25 times was born through efforts to discover and nurture excellent local brands in collaboration with Gyeongsangbuk-do and the Gyeongsangbuk-do Economic Promotion Agency. The 'Great Birth' project, first launched in August, is a special initiative where Tmon, together with Gyeongsangbuk-do and the Gyeongsangbuk-do Economic Promotion Agency, discovers 24 promising local companies, imparts e-commerce know-how, and develops new products combined with online consumer trends.
'Haedameun Hobakjeup,' launched at the start of the project, sold out its initial stock of 35,000 packs within a week. The company’s sales increased 25 times (2365%) year-on-year over three months after joining Tmon.
Subsequent products also recorded high sales performance. 'Costevia Allulose' gained great popularity, achieving sales of 100 million KRW, and 'Habirang Low-Sugar Chicken Feet' ranked first in Tmon’s real-time best products. 'Siruwabang Salted Yakgwa' and 'Chakhan Food Makchang' sold out their initial stock and received an average customer review rating of over 4.5 stars.
Tmon is actively promoting local products by operating projects such as 'Cheonggi Baekgi,' which introduces products from young entrepreneurs in Gyeongbuk, and 'Gyeongbuk-euro ONnamarket,' which allows easy online ordering of products from traditional markets in Gyeongbuk, in cooperation with Gyeongsangbuk-do and the Gyeongsangbuk-do Economic Promotion Agency.
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Lee Suhyun, Executive Director of External Cooperation at Tmon, said, "As a result of win-win cooperation utilizing all of Tmon’s e-commerce success know-how, tangible results are emerging, such as a substantial increase in sales for local small business owners." He added, "In 2024, we will do our best to support more small and medium-sized enterprises and small business owners, invigorate the local economy, and strengthen the foundation for mutual growth."
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