Pulmuone Jigu Diet and Pulmuone Amio Win Silver Award at Korea Package Design Exhibition

Sensory Expression of Brand Image,
Design Highlighting Product Concept and Features Receives High Praise

Pulmuone announced on the 15th that 'Pulmuone Plant-Based Earth Diet' and 'Pulmuone Amio' won silver awards in the general category of the '32nd Korea Package Design Exhibition' hosted by the Korea Package Design Association.

At the 32nd Korea Package Design Awards, 'Pulmuone Plant-Based Earth Diet', 'Pulmuone Amio', and 'Joint Youth' won the Silver Prize in the Food and Pet Food categories and the Bronze Prize in the Health Functional Food category, respectively.
[Photo by Pulmuone]

The Korea Package Design Exhibition, hosted by the Korea Package Design Association and supported by the Ministry of Trade, Industry and Energy and the Korea Institute of Design Promotion, is a leading domestic design award that selects and honors outstanding package designs across various industries. The winning works are selected through the evaluation of experts representing the packaging design industry based on three criteria: visual communication, packaging technology, and marketing concept.

Winning the silver award in the food category, Pulmuone Plant-Based Earth Diet is a sustainable food specialty brand offering a variety of plant-based alternative foods such as tender, luncheon meat, and protein bars. The brand sensibly expresses Pulmuone’s growing image by using warm yellow tones throughout the products and adding green leaf illustrations. Additionally, the phrase "For me and the Earth" is inserted before the Earth Diet brand name to emphasize Pulmuone’s corporate spirit and product characteristics that consider health and the environment.

In the pet food category, Pulmuone Amio, Pulmuone’s pet food specialty brand, offers a variety of products that satisfy both pets and their owners based on the principle of proper food for the health and happiness of companion animals. The design expresses the brand system using a label format and places pet images prominently to faithfully implement the product concept. At the bottom of the product, pictograms are used to symbolically represent the ingredients, which received high praise for enhancing visual understanding of the product.

Additionally, Pulmuone’s health functional food 'Gwanjeolcheongchun' received a bronze award in the health functional food category for its sophisticated use of simple black color, special paper material, and elegant calligraphy, which highlighted its premium quality.

A Pulmuone Foods official stated, "We will continue to communicate with consumers through packaging that not only has aesthetic appeal but also effectively conveys the unique features of our products to consumers."

This content was produced with the assistance of AI translation services.