Seongbuk-gu Seeks to Revitalize Alley-type Shopping Districts by Strengthening Merchant Capabilities at Sangin Station
Latest Marketing Trends by Alley Shopping Districts, Basic Tax and Legal Knowledge Lectures
Visiting Advanced Market Best Practices such as Merchant Organization and Facility Modernization Projects
Seongbuk-gu, Seoul (Mayor Lee Seung-ro) has been promoting a merchant capacity-building project for alley-type shopping districts over three months since last October to nurture merchants leading the local commercial area and establish a network.
The merchant capacity-building project targeted Jeongneunggol, Baebatgol, Jongambukbawi-gil, and Seokgye Food Culture Street, providing lectures on introducing online marketing channels and success stories, promotional practice, and the latest marketing trends.
Among the lectures held three times each at community centers and merchant association offices for each alley-type shopping district, the education that received the most positive response from merchants was the lecture on basic tax and legal knowledge, such as tax reporting and the Lease Protection Act, which are practically necessary for small business owners.
A merchant who participated in the training expressed satisfaction, saying, “It was difficult for merchants to individually keep up with constantly changing regulations in a timely manner, but the district office providing this education for small business owners helps us focus more on our business, which is a great help.”
Additionally, the district office is also conducting education on online platform enrollment such as Baedal Minjok and Coupang Eats, guidance on menu and price composition, and platform marketing techniques. This aims to pioneer online sales channels for alley-type shopping districts to increase sales and enhance competitiveness.
In November and December, visits to advanced markets were organized for each alley-type shopping district to personally experience best practices and create opportunities for merchants to unite and cooperate. Jeongneunggol, Baebatgol, Jongambukbawi-gil, and Seokgye Food Culture Street visited exemplary markets such as Yesan Market in Chungnam, a successful case of merchant organization; Soraepogu Comprehensive Fish Market in Incheon, which successfully completed facility modernization; Jatgoeul Market in Gapyeong, which promoted a specialized market development project; and Chuncheon Romantic Market, a mix of market and food alley.
A merchant association president who went on the visit said, “Seeing the best practices of advanced markets gave us a chance to think about what we can apply to our alley-type shopping districts and how to create a unique brand for our local commercial area,” adding, “Moreover, it became an opportunity for merchants who usually find it difficult to gather to come together and strengthen the merchant organization.”
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Lee Seung-ro, Mayor of Seongbuk-gu, said, “We initiated the merchant capacity-building project for alley-type shopping districts to strengthen the capabilities of our merchants and revitalize merchant organizations,” and added, “Through this project, we hope that merchants who can lead the commercial area and organized merchant groups will share mid- to long-term development strategies and visions for the commercial area, set future directions, and strengthen self-sustainability.”
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