Jeonbuk Province Offers Free Operation of Naver 'Local Brand School'... Registration Open Until 27th

Smart Store Utilization Know-How, Growth Marketing Training

Operated Every Friday for 5 Weeks Starting January 15 Next Year

Jeonbuk Province and the Jeonbuk Center for Creative Economy and Innovation are partnering with Naver to operate the 'Naver×Jeonbuk Local Brand School' to foster the growth of local startups.

According to Jeonbuk Province on the 14th, the program will utilize Naver's differentiated brand marketing education capabilities and large-scale platform. Local startups will secure the momentum to grow by integrating both online and offline channels.

Jeonbuk '2024 Local Brand School' poster. [Photo provided by Jeonbuk Province]

The 'Naver×Jeonbuk Local Brand School' will be held every Friday for five weeks starting January 5 next year at the main auditorium on the first floor of the Jeonbuk Tech Biz Center.

Applications will be accepted from the 12th to the 27th on a first-come, first-served basis for 100 participants. Online applications are available on the Jeonbuk Center for Creative Economy and Innovation website. The program is open to anyone interested in digital marketing, from prospective entrepreneurs in the local sector active in Jeonbuk to startup founders.

The education will span five weeks and consist of training and coaching led by top experts from Naver. The curriculum includes ▲Understanding sustainable local brands ▲Smart Store ▲Know-how on utilizing digital platforms ▲Overall growth marketing strategies.

The program focuses on supplementing digital marketing, which is the most vulnerable area for local startups. It plans to provide opportunities for online market entry through platforms such as Naver Smart Store and Naver Place, supporting the expansion of sales channels.

After the training, the Jeonbuk Center for Creative Economy and Innovation plans to hold events such as participant performance sharing sessions, brand storytelling consulting, market days, and networking opportunities among business operators to provide valuable insights.

The province plans to expand the 'Naver×Jeonbuk Local Brand School' in the future. Beyond the core digital marketing training, it will be promoted as a Jeonbuk-specialized project linked to brand storytelling, digital content production, and LIPS investment. To this end, the province is consulting with related professional organizations and plans to sign a memorandum of understanding (MOU) with them in January next year.

Yoon Se-young, head of the Startup Support Division, said, "The impact and importance of digital marketing on business management are very significant," adding, "We will successfully implement this program with Naver and expand support to broader areas so that local startups can grow into strong local brands."

Kang Young-jae, director of the Jeonbuk Center for Creative Economy and Innovation, stated, "We will further expand this regional win-win project for the growth of local startups and the innovation of small businesses in neighborhood commercial districts," and added, "We will strengthen cooperation between Jeonbuk Province and large corporations to foster Jeonbuk-style Lycon."

Meanwhile, detailed information about the 'Naver×Jeonbuk Local Brand School' can be found on the websites of Jeonbuk Province and the Jeonbuk Center for Creative Economy and Innovation or by phone.

This content was produced with the assistance of AI translation services.