Sold 40 Million Units
2nd Place Is Home Meal Replacements

Curly announced on the 14th that vegetables ranked first with a total of 40 million units sold this year based on their sales analysis.


Kurly, Year-End Settlement <br/>Photo by Kurly

Kurly, Year-End Settlement
Photo by Kurly

View original image

Vegetables were sold at a rate of 1.38 units per second every day, and despite the sharp rise in vegetable prices this year, Curly's efforts to maintain close cooperation with partner companies, such as launching "motnani vegetables," were recognized.


The second place was home meal replacements (HMR). ‘Samihun Galbitang’ sold over 900,000 units, securing the top spot in the HMR category for the second consecutive year. Curly’s 99 series, including ‘Two Chickens 99 Chicken’ and ‘99 Hotdog,’ priced at 9,900 won, also gained popularity with a total of 560,000 units sold as of the end of November.


The side dish category recorded the highest growth rate with an 11% increase compared to the same period last year. This growth is attributed to more consumers choosing home-cooked meals due to the burden of dining out prices. Products such as ‘Yeonan Sikdang Buchu Kkomak Bibimjang,’ ‘Buchim Myeongjang Hanip Asak Kimchijeon,’ and ‘Delicio Wagyu Hamburg Steak’ all showed consistently high sales.


Among the top 10 single product sales, seven were Curly’s own brand (PB) products, including KF365 and Curlys. The single best-selling product this year was ‘Yonsei Milk x Market Curly Exclusive Farm Milk,’ with sales reaching 4 million units.



Meanwhile, Curly is holding the '2023 Year-End Settlement' event until the 21st, gathering the best-loved products of the year. The event features various year-end awards, including the 'Honorary Grand Prize,' which curates popular products by category, and the 'Rookie of the Year Award,' which selects newly introduced items of the year. During this event, over 1,300 products will be sold at discounts of up to 72%.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing