"Products Combining Familiarity with Novelty Are Trending"… Seven Eleven Related Sales Up 20%

Best & New Products Trending... Sales Up 20%

Seven Eleven is showcasing the 'Best and New' trend, which reinvents existing steady sellers by giving them new concepts.

According to Seven Eleven on the 14th, the snack sales increased by 20% year-on-year with the launch of products applying the Best and New trend this year, such as 'Wang Goraebap Gyoza Flavor', 'Swing Chip Coriander Flavor', and 'Green Onion Cream Cheese Potato Chips'. Best and New refers to products that combine newness with existing popular items, offering consumers something familiar yet new. About 30 related products, including 'Meoktaekang', 'Oing Nogari Chip Clean Mayo Flavor', 'Meoktaeto', and 'Passe Clean Mayo Flavor', were released this year alone.

Three Unique Snacks from Seven Eleven
[Photo by Seven Eleven]

Seven Eleven is combining unique seasonings like 'Gyoza Flavor', 'Clean Mayo Flavor', and 'Coriander Flavor' with familiar products such as Goraebap, Swing Chip, and Honey Butter Chip. With the recent increase in overseas travel, the food culture of pairing spices and familiar ingredients in novel combinations has become widespread, and Seven Eleven plans to actively respond to this trend.

A Seven Eleven representative said, "The main reason this trend is spreading rapidly is that it offers distinct individuality but familiar tastes that can be enjoyed by all generations without preference or aversion," adding, "The industry is continuously launching exclusive differentiated products related to this trend to capture the tastes of various age groups at once."

This content was produced with the assistance of AI translation services.