Release of Book-Linked Gugak-Style Children's Song Music Video

Pinkfong and Baby Shark step up to introduce Korean culture to children worldwide.

'Korea Grand Adventure with Pinkfong and Baby Shark' English Book Cover  <br>[Photo by Overseas Culture and Information Service, Ministry of Culture, Sports and Tourism]

'Korea Grand Adventure with Pinkfong and Baby Shark' English Book Cover
[Photo by Overseas Culture and Information Service, Ministry of Culture, Sports and Tourism]

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The Overseas Culture and Information Service of the Ministry of Culture, Sports and Tourism announced on the 13th that it will publish an English picture book titled "LET'S EXPLORE KOREA with Pinkfong and Baby Shark" to introduce Korean culture to children around the world.


The newly published English book is designed to explore Korea together with the globally popular characters Pinkfong and Baby Shark, tailored to the perspective of children aged 7 to 11.


The book, about 100 pages long, is divided into five chapters: an introduction to Korea including Hangul and Hanbok, cultural heritage, food, seasons, and culture and arts. Each chapter ends with a quiz to help children review Korean culture in a fun way.


The Overseas Culture and Information Service will also produce a traditional Korean music-style children's song music video featuring Pinkfong and Baby Shark based on the main content of the book, to promote it online simultaneously.


The music video combines the melody of "Pinkfong Baby Shark Exercise," which has recorded 13.7 billion views on YouTube, with the folk song Arirang arranged in a traditional Korean music style, making it easy for children to sing along.


The Overseas Culture and Information Service will distribute the English book to schools and libraries worldwide through Korean Cultural Centers abroad, overseas diplomatic missions, and embassies in Korea. Additionally, the music video will be posted on the Overseas Culture and Information Service’s website, social media platforms, Korea.net website, and YouTube channel.



Kim Jang-ho, head of the Overseas Culture and Information Service, said, "We hope children around the world will develop curiosity and affection for Korea," adding, "We plan to publish the book and other materials in languages other than English based on the response."


This content was produced with the assistance of AI translation services.

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