"Raised K-pop Status with NewJeans"… ADORE Min Hee-jin Receives Presidential Citation
Min Hee-jin, CEO of ADOR, a label under HYBE that launched the group NewJeans, was recognized for her contributions to shining a light on K-content.
![Min Hee-jin, CEO of ADOR [Photo by ADOR]](http://www.asiae.co.kr/news/img_view.htm?img=2023121316044887595_1702451089.jpeg)
ADOR announced on the 13th that CEO Min Hee-jin received the Presidential Citation in the Overseas Expansion Merit category at the '2023 Korea Content Awards' ceremony held at the National Museum of Korea in Yongsan-gu, Seoul, hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency.
CEO Min was acknowledged for raising the status of K-pop by presenting a new paradigm in K-pop as the general producer of NewJeans, a group under ADOR. Thanks to Min Hee-jin’s strategic producing, NewJeans gained popular recognition in the global market, including appearing on the Billboard Hot 100, the main US Billboard song chart, within six months of their debut.
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CEO Min Hee-jin expressed her gratitude, saying, “I am thankful to receive the Presidential Citation in the Overseas Expansion Merit category. I will do my best to show more active activities and good performances with NewJeans and ADOR in the future. Thank you.”
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