Donations Also via Card Payments... 50% Increase in 3 Years

People in their 40s Donate the Most... Annual Average of 250,000 Won

Donations made by card payments have increased by about 50% over the past three years.

KB Kookmin Card announced on the 13th that it analyzed 26 billion KRW in donations made via credit and debit card payments to 17 donation organizations from January to November each year between 2020 and 2023, resulting in this finding.

According to KB Kookmin Card's survey, card payment donations this year increased by 50% compared to 2020. The number of donation transactions and members also increased by 49% and 35%, respectively. Among members who made card donation payments in the past year from December last year to last month, 75% donated more than twice. Their donations accounted for 97% of the total donations. The proportion of members who donated at least once a month on average was 37%.

By age group, those in their 40s accounted for the largest share at 35%, followed by those in their 50s (27%), those aged 60 and above (16%), and those in their 30s (16%). The average donation per person was highest among those in their 50s at 251,000 KRW. Those in their 40s (237,000 KRW) and those aged 60 and above (233,000 KRW) also exceeded the overall average of 199,000 KRW. The average donation amount per transaction was 26,000 KRW.

The amount donated using 'Pointree,' KB Financial Group's integrated points system, has also increased every year. Donations made with Pointree in the past year increased by 167% compared to three years ago.

This content was produced with the assistance of AI translation services.