LGU+ Partners with Playmonkey for Kids Content Collaboration

LG Uplus announced on the 10th that it has signed a business agreement with Playmonkey to activate content and services for kids, embarking on an innovation in kids' content experience.

Playmonkey is a startup spun off from LG Uplus at the end of July. It operates an 'online live playground' targeting children aged 5 to 9. The online live playground is a service that provides play content via Zoom on the Yeki website for children’s enjoyable and exciting daily lives. For example, a play DJ appears on a laptop screen connected through Zoom, and children at home enjoy various online content provided in real time.

At the business agreement ceremony held at the Idleulnara building in Gangnam-gu, Seoul, Kim Dae-ho, CO of Idleulnara at LG Uplus (left), and Kim Ju-seon, CEO of Playmonkey, are posing for a commemorative photo. Photo by LG Uplus

Currently, the ‘online live playground’ features popular programs such as the ‘Dance Martial Arts Club,’ where characters move and play like real cartoon characters, and the ‘Meal Club,’ where children gather to eat together. The ‘Instant Entry Playground,’ accessible from 6:30 PM on weekdays until late at night, is receiving positive feedback from parents exhausted from childcare.

Through this agreement, LG Uplus will provide Playmonkey with competitive content owned by its kids-only service ‘Idulnara,’ and Playmonkey will support kids customers in watching content on the ‘online live playground.’ Additionally, it will help utilize Idulnara’s content in various ways, such as solving quizzes and making funny faces. Both companies plan to actively cooperate in joint promotional activities, including launching bundled plans using each other’s services in the future.

Kim Daeho, CO of LG Uplus Idulnara, said, “It is meaningful to provide various contents of Idulnara through Playmonkey, which spun off from an in-house venture,” adding, “We will continue to carry out activities that can create synergy between the two companies.”

Kim Juseon, CEO of Playmonkey, said, “With the goal of raising children to be happy people, we are composing content that captures points where children are excited and having fun,” and added, “This business agreement with Idulnara, which has about 60,000 contents related to reading, learning, and play, will be a meaningful step for children to grow happily and healthily.”

Meanwhile, Playmonkey received seed investment from LG Uplus this year and has received support from the Preliminary Startup Package, Women Venture Startup Care Program, and Mapo Middle-aged Technology Startup. In the second half of next year, it plans to challenge the global startup incubating program to create an opportunity to leap into a global company.

This content was produced with the assistance of AI translation services.