Jamsil Becomes Christmas Sanctuary, 470,000 Visitors at Lotte Tower Last Weekend

Creation of a Giant Christmas Town in Jamsil
Wonder Wish Garden Sees 21% Increase in Visitors Compared to Last Year

Lotte World Tower and Mall are emerging as a ‘Christmas photo spot’ pilgrimage site. Jamsil Christmas Town, prepared over about 10 months by three companies?Lotte Corporation, Lotte Department Store, and Lotte World?is composed of the ‘Wonder Wish Garden’ featuring the Big Wish Tree and a carousel, a winter garden, and a 'Christmas Market.' In terms of scale alone, it spans 6000㎡ (1800 pyeong).

Big Wish Tree and Carousel installed at Lotte World Tower World Park.
[Photo by Lotte Engineering & Construction]

According to Lotte Corporation on the 8th, with Christmas about two weeks away, the number of visitors to Lotte World Tower and Mall last weekend (December 2?3) reached 470,000, showing an increase of about 30% compared to the first weekend of November (November 4?5). Looking at the number of visitors from last month’s 10th, when the ‘Wonder Wish Garden’ was established inside Lotte World Tower and Mall, until the 4th of this month, it increased by about 21% compared to the same period last year.

Since last month’s 10th, Lotte World Tower has been operating the Wonder Wish Garden, a Christmas garden of about 3000㎡ (900 pyeong) in World Park. The Wonder Wish Garden is a magical space that tells a story starting with Christmas letters flying with light and wishes coming true. Upon entering through the Secret Gate, a European-style maze garden unfolds. Visitors can also enjoy the 19-meter-high ‘Big Wish Tree’ decorated with over 5,000 lights and a carousel that adds the romance of winter.

Near the Goethe statue in front of the tower, a garden called ‘Werther’s Garden’ has been created in a space of about 1000㎡ (300 pyeong). It is planted with fir, yew, and Korean nut pine?commonly used as Christmas trees?and various LED lights have been added to create a ‘winter forest filled with starlight.’

The 'Christmas Market' scene presented at the outdoor lawn plaza in front of Jamsil World Mall.
[Photo by Lotte Property & Development]

In front of Lotte World Mall at Arena Plaza, a massive Christmas market of about 2000㎡ (600 pyeong) is open until the 25th. This space captures the atmosphere of an authentic European Christmas market, filled with Christmas-themed products, food, and entertainment to fully enjoy the winter season. On the 16th and 19th, there will be a photo time event with the official Santa Claus from Santa Village in Rovaniemi, northern Finland.

Lotte Corporation stated, "You can also enjoy the Christmas atmosphere inside the tower and mall," adding, "Visitors can enjoy Christmas trees and photo zones with different charms at various locations such as the tower observatory Seoul Sky, the first floor of Signiel Seoul, the first floor of AvenueL, and the fourth floor of World Mall."

This content was produced with the assistance of AI translation services.