Hyundai Motor Securities MTS Wins Best Award in Securities Category at Smart App Awards
Hyundai Motor Securities announced on the 5th that it won the Grand Prize in the securities category at the 'Smart App Awards 2023.'
The Smart App Awards is an awards ceremony hosted by the Korea Internet Professionals Association (KIPFA), a corporation under the Ministry of Science and ICT. A panel of about 4,000 internet experts representing Korea evaluates currently operating mobile apps for innovation and excellence to select outstanding apps in each field.
In line with the newly established brand slogan "Difference of Tomorrow" last year, Hyundai Motor Securities completely renewed its existing Mobile Trading System (MTS) in May. The newly launched Hyundai Motor Securities' new MTS, "Naeil," is optimized for an intuitive and simple user interface and experience (UI·UX).
It secured competitiveness of the MTS platform through personalized content and various order methods, and received high praise for building a user-friendly app environment, including fast search and the introduction of a video consultation system.
Additionally, the home screen was completely revamped to allow easy checking of investment stocks and favorite stocks, and personalized by enabling users to view real-time market issue keywords at a glance. Naver and Toss authentication were also newly introduced to enhance user convenience.
Regarding investment content, a new AI investment information menu was established, providing summarized information such as stock-related breaking news, issues, disclosures, and patent-based analysis information. Furthermore, users can check "HyunPort," which processes reports from Hyundai Motor Securities Research Center into short and easy-to-read formats, offering various content within the app.
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Kang Seong-mo, Head of Retail Division at Hyundai Motor Securities, said in his award acceptance speech, "Through Hyundai Motor Securities MTS Naeil, we will continue to introduce innovative services so that customers can have easier and more diverse investment experiences, making the app a part of customers' daily lives."
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