Goobne Mall Officially Launches Winter New Menu '3 Types of Chaltteok Gui'

Goobne Mall announced on the 4th that it has officially launched a new menu item perfect for enjoying during the cold winter, the ‘Three Types of Chal-tteok Gui (Grilled Glutinous Rice Cakes).’

[Photo by Gubnemall]

Goobne Mall recently introduced a new menu using savory glutinous rice, targeting the so-called Halmaennial (Grandmother + Millennial) trend, which favors the food preferences of the grandmother generation. Before the official launch, it was exclusively pre-released on Hyundai Home Shopping in August, receiving repeated encore broadcasts and proving its popularity. Accordingly, Goobne Mall selected this menu as a dish to warmly melt away the winter chill and incorporated it into its existing product lineup for an official release.

Chal-tteok Gui is characterized by its chewy texture, achieved by kneading domestic glutinous rice flour and sun-dried salt. Using Goobne’s unique oven technology, it is baked at a high temperature of 250 degrees Celsius to enhance its savory flavor. The menu is available in three flavors, allowing people of all ages and preferences to enjoy it. Packaged in trays, it can be prepared simply by microwaving without the need to transfer to another dish, making it ideal for a quick meal or a snack when you’re a bit hungry.

The Whole Mozza Chal-tteok Gui is filled with chewy natural whole mozzarella cheese, offering a deep and rich taste. The Tomato Pizza Chal-tteok Gui generously uses various pizza toppings and plenty of sweet and tangy tomato sauce to bring out a savory flavor. The Bulgogi Cheese Chal-tteok Gui is topped with beef bulgogi, onions, and green onions, finished with mozzarella cheese, providing a sweet and salty charm along with a diverse texture.

To celebrate the launch, a special price event will be held until the 10th of this month. The three types of Chal-tteok Gui six-pack can be purchased at around 1,900 KRW per pack. The event products are limited to 500 units and may end early once stocks are depleted.

Jung Soo-cheol, CEO of GN Health Life, said, “This menu maximizes the savory and chewy characteristics of domestic glutinous rice flour through oven baking, making it perfect as a winter snack or meal. We will continue to strive to develop various products that meet consumer preferences.”

This content was produced with the assistance of AI translation services.