Bireddy Launches Two ‘Vitality Lip Balms’ for Men

Amorepacific's BIR?DI announced on the 1st that it has launched two types of 'Saenggi Lip Balm.'

Two types of Biready's 'Saenggi Lip Balm'.
[Photo by Amorepacific]

Saenggi Lip Balm is an upgraded product reflecting customer feedback on BIR?DI's steady seller launched in 2019, 'Wake Up Saenggi Lip Balm for Heroes.' It is a highly moisturizing color lip balm designed for men. The previous matte formula has been changed to a moisturizing formula to enhance hydration durability, while improving the application experience to be soft and non-sticky upon contact with the lips. It contains plant-derived ingredients such as shea butter and hyaluronic acid derivatives that help supply moisture, keeping dry and rough lips moist and healthy.

The lip balm is available in two shades. 'No. 1 Hwasa Saenggi' creates a bright and lively impression, while 'No. 2 Natural Saenggi' offers a natural and calm feeling. These colors enhance the natural complexion, allowing men to use them without feeling burdened.

This winter, BIR?DI Saenggi Lip Balm, which keeps lips moist and vibrant, can be purchased at the official BIR?DI online mall, Naver Brand Store, Musinsa, and other major online malls, as well as at some Olive Young stores.

This content was produced with the assistance of AI translation services.