Coreana Cosmetics Recreates 'Direct Sales Legend'... Launches Online 'Rabida Shop'

Face-to-Face Sales Method Combined with Online
Lower Salesperson Barriers·Industry's Highest Commissions

Koreana Cosmetics announced on the 30th that it will launch the online direct sales specialized shopping mall ‘Lavida Shop’ on the 1st of next month.

Koreana Cosmetics' 'Lavida Shop'.
Photo by Koreana Cosmetics

Lavida Shop is a new online business model of Koreana Cosmetics that combines the existing face-to-face sales system with online distribution channels. It aims to digitally recreate Koreana Cosmetics’ ‘direct sales legend’ achieved over 30 years ago through product transactions without time and space constraints and industry-leading sponsorship commissions.

By signing up as an online member of Lavida Shop, users can act as both sellers and consumers using smartphones, tablets, or PCs. Simply registering as an online member automatically registers the user as a seller, enabling product sales and purchases anytime and anywhere without restrictions. Sales performance and related incentive management are also handled in the online environment. Customers who are not members can only purchase products through sellers.

To differentiate from traditional direct sales, the entry barrier for sellers has been lowered. The minimum performance required for seller activities has been removed, and there are no work restrictions, allowing activities without commuting. Even those who already have jobs can engage in side jobs as so-called ‘N-jobbers’ (people with multiple jobs).

Thanks to the online ordering system that delivers products directly to customers as soon as orders are placed, there is no inventory burden, which is another point of differentiation from traditional direct sales.

Lavida Shop also enhances accessibility and convenience for members with various benefits. After signing up and participating as consumers and sellers, members receive a 10% mileage benefit regardless of purchase or sales amount. Mileage can be used to purchase products at Lavida Shop. Sellers’ sponsorship commissions are at the highest level in the industry.

A Koreana Cosmetics official explained, “Koreana Cosmetics has a successful history of being the first in Korea to introduce a direct sales system,” adding, “Lavida Shop is a newly established direct sales system in the form of an online shopping mall based on that system.”

This content was produced with the assistance of AI translation services.