Woowa Brothers Receives Minister of SMEs Award During Win-Win Growth Week

Revitalizing Itaewon Commercial Area, Supporting Online Market Expansion
Recognition for Small Business Owners' Commercial Activities Contributions

Baedal Minjok was recognized for its contribution to the win-win growth activities between large and small-medium enterprises and received a commendation from the Minister of SMEs and Startups. Woowa Brothers, the operator of Baedal Minjok (CEO Lee Guk-hwan), announced on the 30th that it received the Minister of SMEs and Startups Commendation at the '2023 Win-Win Growth Week Ceremony' held on the 29th at the S-Plex Center in Sangam-dong, Mapo-gu, Seoul.

The Win-Win Growth Week Ceremony is held annually by the Ministry of SMEs and Startups and the Win-Win Growth Committee to promote the win-win growth of large and small-medium enterprises and to raise public understanding and interest in mutual cooperation.

At the 2023 Win-Win Growth Week ceremony held on the 29th at the S-Plex Center in Sangam-dong, Mapo-gu, Seoul, Kim Min-seok, Head of the Partnership Business Promotion Team at Woowa Brothers (third from the left), received a commendation from the Minister of SMEs and Startups and is posing for a commemorative photo.

The award was received by Kim Min-seok, head of the cooperation business team at Woowa Brothers. He was recognized for actively participating in support projects for small restaurant business owners struggling with high inflation and high interest rates this year. In May, Woowa Brothers contributed to expanding sales for local small business owners by conducting promotions linked to the government-led Donghaeng Festival to revitalize the Itaewon commercial district, which was depressed due to the Itaewon tragedy.

Since 2020, they have consistently carried out online sales channel support projects for small business owners, such as nationwide specialty product discount events, small business product discount events, and O2O market entry support projects, achieving a cumulative sales increase effect of 180 billion KRW.

In addition, they have engaged in various win-win activities including ▲participation in government events to promote consumption by small business owners for four consecutive years ▲introduction of a 100 billion KRW loan program to alleviate financial burdens on small business owners ▲operation of Baemin Academy for the growth of restaurant owners.

This content was produced with the assistance of AI translation services.