Orion Introduces Swing Chip 'Vietnamese Pho Flavor' and 'Sriracha Sauce Flavor'

Swingroad Limited Edition 2 Types
First Domestic Fresh Potato Chips with Vietnamese Food Flavor Added

Orion announced on the 30th that it has launched two limited edition Swing Chip Swing Road flavors: 'Vietnamese Pho Flavor' and 'Sriracha Sauce Flavor.'

Orion 'Swing Chip Swing Road Limited Edition' 2 Types
[Photo by Orion]

Swing Chip Swing Road is a product designed with the concept of 'exploring global flavors along the waves of seasoning.' The first series released this time features the taste of Vietnam's representative dish for the first time among domestic fresh potato chips. The Vietnamese Pho Flavor incorporates seasoning developed by Orion's global research lab, capturing the rich flavor of beef brisket broth and the mild taste of potatoes in perfect harmony. The Sriracha Sauce Flavor features the chili sauce seasoning that accompanies Vietnamese pho, infused between the unique wavy ridges of Swing Chip, allowing consumers to enjoy an exotic spicy and tangy taste.

Eating the two products together offers a unique experience, as if enjoying pho topped with Sriracha sauce. According to a pre-consumer survey, the company explained that the flavors received positive feedback such as "The potato and pho flavors are harmonious," "The spicy and tangy Sriracha sauce flavor pairs well with Swing Chip," and "Trying both flavors together feels like eating real pho."

Since launching Pokachip in 1988, Orion has introduced Swing Chip, Pokachip MAX, and more, maintaining the number one position in the domestic fresh potato snack market for over 30 years. In China, it has recorded annual sales exceeding 100 billion KRW, and in Vietnam, it holds the number one market share in the local fresh potato snack market.

An Orion representative stated, "We expect the harmony between fresh potato snacks and Vietnamese Pho Flavor to offer consumers a unique experience," adding, "We will continue to introduce limited edition products that combine Swing Chip's distinctive taste and texture with representative dishes from various countries."

This content was produced with the assistance of AI translation services.