HiteJinro's 'Warm Winter Kimchi Kimjang Support' Campaign
Delivery of 100 Million Won Kimchi-Making Support Fund to 85 Social Welfare Institutions Nationwide
HiteJinro announced on the 29th that it will carry out the 'Warm Winter Kimchi Donation' campaign to help neighbors in need in local communities prepare for the winter season.
(From left) Lee Jae-yong, Director of Hanuri Information and Culture Center; Jung Se-young, Executive Director of HiteJinro; Cheon Bu-geon, Team Leader of Seoul Community Chest of Korea, are posing for a commemorative photo at the Warm Winter Kimchi Support Fund Delivery Ceremony held at HiteJinro Seocho-dong headquarters on the 28th.
View original imageOn the 28th, HiteJinro held a kimchi support fund delivery ceremony at its headquarters in Seocho-dong, Seoul, attended by Jeong Se-young, Executive Director of HiteJinro, Lee Jae-yong, Director of Hanuri Information and Culture Center, and Cheon Bu-geon, Team Leader of the Seoul Community Chest of Korea. The kimchi support fund totals 100 million KRW and will be distributed to 85 social welfare institutions nationwide, including Seoul, Gyeonggi, Busan, Changwon, and Gwangju. Ten percent of the support fund will be used to support meal services for vulnerable groups.
This year, based on feedback from social welfare institutions, the support method was changed from in-kind donations to providing funds to the Seoul Community Chest of Korea, considering the scope of beneficiaries and distribution efficiency. Since 2016, HiteJinro has been conducting the kimchi donation campaign annually to help local neighbors have a healthy and warm winter.
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Kim In-gyu, CEO of HiteJinro, stated, “We hope that neighbors in local communities can spend this winter warmly and abundantly. As the first company in the industry to celebrate its 100th anniversary, we will continue to practice management values of ‘adding sincerity’ by coexisting with local communities and caring for vulnerable groups around us.”
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