Shinsegae Simon Opens 'Paul Smith' at Paju Premium Outlets

New Store Opening on the 24th
50% Discount Compared to Regular Price

Shinsegae Simon announced on the 26th that it has opened a men's contemporary brand 'Paul Smith' store on the second floor of Paju Premium Outlets.

Paul Smith is a representative British designer brand operated by Shinsegae International. At the store, customers can find a variety of products including the brand's clothing, accessories, and more at prices up to 50% off the regular price. The store offers not only menswear but also a women's line.

Shinsegae Simon has been strengthening domestic and international contemporary brands in response to the growing demand for trendy and comfortable suits that are formal yet less traditional. This year, Paju Premium Outlets welcomed stores such as Ballantyne and Allegri, and various contemporary brands like Man on the Boon and Armani Store are also present.

Interior of the contemporary brand 'Paul Smith' store located on the 2nd floor of Paju Premium Outlets [Photo by Shinsegae Simon]

The Paul Smith store offers a wide range of popular clothing as well as gift-worthy accessories such as wallets, bags, and shoes, and customers can also purchase luxurious scarves made from high-quality materials that are highly useful during the winter season.

Additionally, until the 30th, an extra 20% discount event will be held in celebration of the store opening, applied on top of the outlet prices.

A Shinsegae Simon representative stated, "We will continue to actively reflect customer shopping demands and strengthen the competitiveness of our tenant brands," adding, "We hope customers enjoy a variety of trend-reflecting content from fashion to F&B at Paju Premium Outlets."

This content was produced with the assistance of AI translation services.