"BTS Goods Discounted"... Lotte Department Store Partners with HYBE to Host 'Black Friday'

Over 600 Types of Goods Up to 70% Off

Lotte Department Store announced on the 26th that it will hold a 'Black Friday' event in collaboration with HYBE Entertainment.

Since 2021, HYBE has held Black Friday events every year offering discounts on official artist merchandise. Until now, these events were only conducted on the commerce platform Weverse Shop, but this year, for the first time, they will be introduced on external channels such as Lotte Department Store Mall and Lotte ON.

From November 27 to December 10, over 600 popular artist-related products will be offered at discounts of up to 70%. Clothing, bags, accessories, and stationery featuring logos or illustrations of BTS, Seventeen, Tomorrow X Together, and ENHYPEN will all be discounted by 70%. Representative products include hoodies, mini bags, figures, and keyrings. Additionally, video publications such as DVDs capturing artists’ concerts and fan meetings will be sold at discounts ranging from 50% to 70%.

Hive Black Friday Event
Photo by Lotte Department Store

Collaboration products that gained worldwide popularity will also be re-released exclusively. To commemorate this event, the ‘BTS X McDonald’s’ collaboration T-shirts, socks, keyrings, and more, originally released in 2021, will be specially offered.

Special promotions for customers have also been prepared. During the event period, customers who purchase Black Friday products on Lotte Department Store Mall and Lotte ON will receive L.POINT rewards worth up to 5% of their purchase amount.

A representative from Lotte Department Store said, "We devoted great effort to prepare this event, spending four months just in negotiation, so we expect a positive response from fans," adding, "We plan to continue offering unique events exclusive to Lotte Department Store."

This content was produced with the assistance of AI translation services.