Coway Wins Two Awards at the 'Korea Communication Awards'

Social Media Award and Internet Communication Award Winners

Coway (CEO Seo Jang-won) announced on the 23rd that it won two awards at the '2023 16th Korea Communication Awards' in recognition of its excellence in customer communication through SNS channels.

Hosted by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT, the 'Korea Communication Awards' is a marketing awards ceremony that evaluates the customer communication performance of companies and public institutions using digital platforms. This year, Coway received an overall S grade in the survey and won the 'Social Media Grand Prize' in the home appliances category and the 'Internet Communication Grand Prize' in the corporate category.

At the 2023 Korea Communication Awards ceremony, Jindallae, Head of Performance Marketing Team at Coway (center), and Park Young-rak, President of the Korea Internet Communication Association (right), are taking a commemorative photo.

Coway was highly evaluated for activating communication through customer participatory ESG content using its Instagram channel. Now in its second year, the 'Coway River Plogging Challenge' is an eco-friendly campaign where participants pick up trash while running or walking near water bodies, and participants posted photos of their activities on their own Instagram accounts, receiving positive responses. Certified photos of participants joining with friends or pets from all over the country spread through Instagram. Coway attracted over 4,000 voluntary participants in the eco-friendly campaign conducted this year.

A Coway representative said, "To broaden consensus on eco-friendly values, we are focusing on interactive communication that can induce voluntary participation and spread among customers through social channels," adding, "We will continue to expand customer touchpoints and strengthen brand competitiveness by conducting digital marketing activities from the customer's perspective."

This content was produced with the assistance of AI translation services.