Eunpyeong-gu Selected as an Excellent District in Seoul Outdoor Advertising Quality Improvement Evaluation
"Let's Draw the City"... Illegal Advertisements ZERO in Eunpyeong
Eunpyeong-gu, Seoul (Mayor Kim Mi-kyung) announced that it has been selected as an excellent autonomous district for four consecutive years in the ‘Seoul Outdoor Advertising Quality Improvement Evaluation’.
The ‘Outdoor Advertising Quality Improvement Evaluation’ is Seoul’s only advertising evaluation project conducted to create a clean urban landscape and a pleasant environment. Every year, outstanding local governments are selected based on 10 items across 3 categories.
In the 2023 evaluation results, five districts including Eunpyeong-gu, Guro-gu, Dongjak-gu, Yeongdeungpo-gu, and Seocho-gu were selected. Eunpyeong-gu ranked 2nd among 25 districts in the on-site inspection evaluation of mobile advertisements, contributing to the creation of a pleasant urban landscape.
Since 2018, Eunpyeong-gu has been implementing a special project for improving outdoor advertising quality called the ‘Illegal Advertisement Attachment Prevention Facility Installation Project.’ To create a safe commuting environment and protect children from illegal advertisements, prevention facilities have been installed at 345 roadside locations near elementary schools so that drivers can easily recognize school zones.
Additionally, to practice energy saving, 19 buildings and 40 businesses have been designated to create a ‘Carbon Neutral Pilot Street’ (from Nokbeon-ro 12 to Eunpyeong-ro 235), with support of up to 2.5 million KRW.
A district official said, “We are pleased to be selected as an excellent autonomous district for four consecutive years in the ‘Outdoor Advertising Quality Improvement Evaluation’ thanks to the efforts of our staff and the active cooperation of residents. We will do our best to maintain and manage outdoor advertisements to achieve ‘Illegal Advertisement ZERO Eunpyeong’ and improve the urban aesthetics.”
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Kim Mi-kyung, Mayor of Eunpyeong-gu, said, “I am glad that we have been selected as an excellent autonomous district for four consecutive years in the outdoor advertising quality improvement evaluation through the cooperation of staff and residents. We will continue to discover various policies to enhance the urban aesthetics and promote outdoor advertising improvement projects that create Eunpyeong’s unique design.”
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