Samsung C&T Fashion Online-Only Brand
Shiny Flower-Shaped Parts in Transparent Mold
Details Added Like Rainbow, Aurora, and More

Beenzol Kids, an online-exclusive brand under Samsung C&T Fashion Division, announced on the 21st the launch of its 2024 new semester backpacks for customers preparing in advance for the winter vacation.


Beanpole Kids 2024 New Semester School Bags <br>[Photo by Samsung C&T Fashion Division]

Beanpole Kids 2024 New Semester School Bags
[Photo by Samsung C&T Fashion Division]

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The new semester backpacks feature a three-dimensional back panel designed to fit the body curves of growing children, providing excellent shock absorption, weight distribution, breathability, stability, and comfort, according to the company. They also include a chest belt with an easy-to-open push buckle and pockets with thermal insulation and cooling functions. Most backpacks weigh between 500 to 700 grams, making them light enough for children to carry.


The backpack designs are trendy, enhancing the lovable charm of the brand’s signature rabbit character, 'Bingki.' The lineup includes the 'Transparent Mold Bingki Backpack,' featuring a transparent double mold with a winking Bingki and flower-shaped parts that sparkle and move freely; the 'Signature Bingki Backpack,' with an aurora pearl design and graphics of Bingki riding a rainbow; and the 'Aurora Bingki Backpack,' which adds dazzling sequins and parts decorations to a rainbow color pattern.


They also introduced the 'Varsity Backpack,' which can be stylishly matched with a casual concept. It emphasizes luxury with varsity mood synthetic leather color blocking and Beenzol lettering logos. Other products include the 'Core Check Backpack,' which adds a classic touch with Beenzol’s bicycle metal ornament and check pattern, and the 'Premium Check Satchel Backpack,' featuring the brand’s signature check pattern in a satchel design, further enhancing the brand’s classic charm.


To suit children’s preferences for carrying dolls on their bags, an upgraded Bingki doll was also introduced. The new semester backpacks include either a pink or beige Bingki doll, and the Bingki doll can also be purchased separately.



Beenzol Kids’ new semester backpacks are available in various colors such as pink, purple, black, navy, and ivory. They are sold on SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall. Distribution will be expanded in the future through shop-in-shop stores and pop-up events within the Beenzol brand.


This content was produced with the assistance of AI translation services.

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