Yongsan-gu Launches Fundraising for '2024 Warm Winter Campaign'

Fundraising to Help Vulnerable Neighbors for 3 Months from the 15th to February 14 Next Year
District Fundraising Target Maintained at 1.352 Billion Won, Same as Last Year
Convenient Contactless Small Donations Possible Using QR Code Without Separate Documents

Yongsan-gu, Seoul (District Mayor Park Hee-young) has officially launched the "2024 Hope Ondol Warm Winter Campaign," running for three months from the 15th of last month until February 14th next year.

The "Hope Ondol Warm Winter Campaign" is an annual neighbor-helping fundraising campaign conducted every winter through joint cooperation between the district and the Seoul Social Welfare Community Chest to assist low-income vulnerable groups.

The district has been continuing this related project since 2001 to promote a culture of donation and sharing. Especially this year, due to the economic downturn caused by COVID-19, the expansion of welfare recipients, and increased welfare expenditures, greater attention is needed.

This year, the district's fundraising target is 1.352 billion KRW, maintaining the same level as last year without raising the goal, considering the difficult economic situation and recession.

Donated funds and goods will be used to support vulnerable groups who need urgent assistance or do not receive public support, such as basic livelihood security recipients, elderly living alone, persons with disabilities, and multicultural families. Vulnerable groups refer to low-income individuals with an income below 120% of the median income.

Donations can be made by filling out a donation form and submitting it through fundraising windows set up at each neighborhood community center or the Welfare Policy Division. Monetary donations (cash) are collected in the Seoul Social Welfare Community Chest's dedicated Yongsan-gu account, and goods donations are only accepted as designated contributions. For goods donations, the donation value is calculated according to appraisal regulations after confirming acceptance.

In particular, by scanning the QR codes attached at various fundraising points, donors can easily and conveniently participate using credit cards, bank transfers, or simple payment methods without filling out separate documents. The district plans to actively promote contactless QR code donations so that anyone can participate comfortably with small amounts.

Meanwhile, despite the economic downturn last year, the fundraising performance exceeded the target by about 33%, achieving a record high of 1.827 billion KRW (1.0562 billion KRW in cash donations and 746.52 million KRW in goods donations).

The donated funds and goods were used to provide living stabilization expenses, housing support, medical expenses, and other assistance to low-income residents to help them have a warm winter, as well as for various projects supporting residents in welfare blind spots.

Park Hee-young, Mayor of Yongsan-gu, said, "Winter is an even tougher season for vulnerable groups," and added, "We ask for active participation in the 'Warm Winter Campaign' so that our small sharing can bring great hope to neighbors in need."

This content was produced with the assistance of AI translation services.