Yogiyo Cuts 'YogipassX' Subscription Fee in Half... 4,900 KRW per Month

KakaoTalk 'Order by Yogiyo' Service Also Available
for Use

Yogiyo announced on the 20th that it will reduce the subscription fee for its free delivery membership 'YogipassX' by 50% and begin full-scale competition to attract subscribers. Yogiyo first introduced the free delivery membership 'YogipassX' in the industry last May.

Yogiyo plans to actively expand new subscribers by lowering the monthly subscription fee for YogipassX from 9,900 KRW to 4,900 KRW. When consumers pay 4,900 KRW monthly on a subscription basis, delivery fees are free without any limit on the number of times when ordering at least 17,000 KRW from stores eligible for 'YogipassX' within the app.

Starting from the 21st, the benefits of the YogipassX service can also be used through the new order channel 'Order by Yogiyo' launched in collaboration with Kakao. Yogiyo expects synergy from the collaboration with Kakao and plans to launch full-scale marketing activities, positioning the membership service YogipassX as its representative business model in the second half of this year.

James Lee, head of the Yogiyo membership program team, said, "In the market situation undergoing another change after the endemic, we have made this revision to carry out marketing activities with consumers over the long term," adding, "We hope that YogipassX will be a good opportunity for customers to enjoy the delicious pleasures in everyday life more reasonably and to continuously stay with Yogiyo."

This content was produced with the assistance of AI translation services.