Sacheon-si, Year-End Intensive Promotion of Hometown Love Donation Program
Goal of 200 Million Won Within Reach
Sacheon City in Gyeongnam Province is on the verge of reaching its hometown love donation goal of 200 million KRW this year.
A total of 1,305 donors have participated in Sacheon City's Hometown Love Donation Program, with donations amounting to 189 million KRW, making it highly likely to surpass 200 million KRW within just one year of implementation.
Sixty-two percent of donors contributed the maximum deductible amount of 100,000 KRW, and the majority of donors are in their 40s and 50s. Sacheon Love Gift Certificates were the most popular choice for thank-you gifts.
There are also 22 major donors who have donated over 1 million KRW and have been honored on the "Hometown Love Donation Hall of Fame" on Sacheon City's official website.
Anonymous major donors who wish to keep their identities confidential continue to practice hometown love as well.
A donor from Yonghyeon-myeon, who requested anonymity, said, "It’s not a large amount, but please use it for the development of Sacheon City," and donated 1 million KRW. Another donor from Hyangchon-dong said, "I hope it will be used for good projects to make Sacheon City an even better place to live," and also donated 1 million KRW.
To achieve this year’s goal for the Hometown Love Donation Program, the city is informing employees of related institutions such as local police and fire stations about the donation system, tax deduction benefits, and thank-you gifts.
Additionally, Sacheon City has conducted direct visits to companies such as KAI, Taeyang Oilfield, Jungjin Corporation, and Namdong Power to promote the program, and is making every effort to promote it both online and offline, including holding SNS events for donors who contribute 100,000 KRW or more.
In particular, the city is broadcasting a self-produced promotional video for the Hometown Love Donation Program on IPTV in the Seoul metropolitan area and Busan, and is also displaying the video and images on promotional billboards at Sacheon and Gonyang ICs to promote the program to expatriates and visitors.
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Meanwhile, Sacheon City's Hometown Love Donation Program allows individuals to donate to any local government nationwide except their current address, with an annual limit of 5 million KRW per person. Donors receive a full tax deduction for donations up to 100,000 KRW, a 16.5% tax deduction for amounts exceeding 100,000 KRW, and can receive thank-you gifts worth up to 30% of the donation amount.
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