Lotte Department Store Opens Direct Boutique for Swiss Luxury Watch 'Tudor'

Lotte Department Store announced on the 18th that it has opened a direct boutique of the Swiss luxury watch brand ‘TUDOR’ on the 3rd floor of its main store AvenueL.

Tudor Boutique. [Photo by Lotte Department Store]

TUDOR is a brand registered in 1926 by ‘Hans Wilsdorf’, the founder of ‘Rolex’, who aimed to offer high-quality watches at more reasonable prices. Currently, brand ambassadors include ‘David Beckham’, ‘Lady Gaga’, and New Zealand’s national rugby team, the ‘All Blacks’.

In Korea, the ‘Black Bay 58’ is very popular. The ‘58’ in the model name signifies that it is a reissue of the Ref.7924 model made in 1958. After the initial release of the black dial model in 2018, additional models with blue, silver, yellow gold cases with green dials, and bronze cases with brown dials were launched. The vintage design unique to TUDOR and the appropriate 39mm case size are representative features of this model.

With the opening of the TUDOR boutique at the main store AvenueL, Lotte Department Store plans to showcase popular models such as the ‘Black Bay 58’, ‘Black Bay GMT’, and ‘Pelagos FXD’, as well as the latest releases. Additionally, to commemorate the boutique opening, customers who purchase TUDOR products will receive a TUDOR logo cap on a first-come, first-served basis.

On the same day, Lotte Department Store also opened stores for ‘Doxa’, the epitome of Swiss diver watches, and ‘Frederique Constant’, a Swiss luxury classic watch brand known for reasonable prices, on the 3rd floor of the main store AvenueL. Doxa was established in Switzerland in 1889 by ‘Georges Ducommun’ and became widely known after launching professional diver watches at Baselworld in 1967. Frederique Constant, based in Geneva, Switzerland, continuously evolves every year through strict quality control, from movements made in-house to high-end finishing of cases, and consistently releases limited editions.

Oh Myung-hoon, team leader of the Watch & Jewelry team at Lotte Department Store, said, “We have introduced the new luxury watch brands TUDOR, Frederique Constant, and Doxa simultaneously on the 3rd floor of the main store AvenueL,” adding, “This will be an opportunity to further strengthen the main store’s MD competitiveness through a diverse range of luxury watch brands, from high-end to reasonably priced.”

This content was produced with the assistance of AI translation services.