Emart to Close All 'Jayeonjuui' Road Shop Stores Within the Year

Operated Exclusively in Shop-in-Shop Format to Maximize Profitability

Emart's eco-friendly and organic food specialty brand 'Jayeonjuui' road shop stores will all close within this year.

Emart's eco-friendly and organic food specialty brand 'Jayeonjuyi' roadshop stores will all close within the year. The photo shows the Jayeonjuyi store operating as a shop-in-shop at Emart Mapo branch.
[Photo by Emart]

An Emart official stated in a phone call with our newspaper on the 17th, "We plan to close all 11 currently operating Jayeonjuui road shop stores within this year." The stores to be closed include Gangnam-gu Office Branch, Yangjae Branch, Seorae Village Branch, Sangil-dong Station Branch, Wirye Branch, Pangyo Daejang Branch, Guri Inchang Branch, Yongin Seongbok Branch, Uijeongbu Howon Branch, Goyang Madu Branch, and Incheon Seochang Branch.

Jayeonjuui is a brand launched by Emart in 2006, and since October last year, Emart Everyday has been operating the stores. Emart Everyday expanded the scope from mainly operating shop-in-shop stores to road shop stores after the launch, but it is reported to have struggled with profitability.

Going forward, Emart plans to operate Jayeonjuui stores only in the shop-in-shop format to maximize profitability and efficiency. Currently, Emart sells Jayeonjuui products at all its stores and operates 31 stores in the shop-in-shop format.

This content was produced with the assistance of AI translation services.