4by4, CES 2024 Innovation Awards Winner in Two Categories for AI-Based Image Quality Enhancement Technology

Content AI solution company Fobaifor (CEO Yoon Junho) announced that on the afternoon of the 15th (local time in the United States), it won Innovation Awards in two categories, ‘Content & Entertainment’ and ‘Digital Imaging/Photography,’ at CES 2024 with its self-developed image quality enhancement AI solution ‘Pixell.’

The ‘CES Innovation Awards’ are presented by the Consumer Technology Association (CTA), which hosts CES (The International Consumer Electronics Show, Las Vegas, USA), one of the world’s top three IT and home appliance exhibitions. The awards recognize technologies and products from participating companies that are expected to innovate the future.

Pixell, developed by Fobaifor and awarded this Innovation Award, is evaluated as ‘the most advanced form of image quality enhancement AI technology’ that enhances image quality by finely adjusting saturation, sharpness, contrast, noise, etc., through AI trained on tens of thousands of ultra-high-definition videos, achieving video quality similar to what the human eye perceives in reality.

Additionally, the Pixell solution improves video quality while reducing file size (transmission volume, bitrate) by more than 50% compared to existing methods through its unique process of ‘image sequence transformation followed by recompression,’ where the AI algorithm autonomously detects and determines the target for enhancement. Utilizing this technology allows OTT services, broadcasters, and online streaming companies to significantly reduce video transmission costs such as network usage fees.

Fobaifor’s CES 2024 Innovation Award win is said to have been earned not only due to the technological innovation of Pixell but also because of its market potential in the related industry, technological scalability that improves not only media image quality but also production processes, and technological versatility that enables production not only as software but also in the form of AI semiconductor packages, receiving favorable evaluations across various aspects.

Lim Jeonghyun, Vice President of Fobaifor and head of the Pixell business division, stated, “We are very pleased that Fobaifor’s self-developed AI technology and solutions have been recognized in the global market. Especially in the digital imaging/photography sector, traditionally dominated by hardware manufacturers of cameras and lenses, and the content & entertainment sector, the adoption and influence of AI technology are gradually expanding. It is particularly meaningful that Pixell AI’s market competitiveness has been acknowledged among many technologies.” He added, “This Innovation Award will greatly help Pixell AI’s global market expansion.”

Fobaifor will participate in ‘CES 2024,’ the world’s largest IT and home appliance exhibition held in Las Vegas, USA, in January next year. Fobaifor was selected as a participating company in the ‘K-Content Pavilion,’ organized by the Korea Creative Content Agency (Kocca) to support domestic companies’ overseas expansion, and will join the CES event through this pavilion.

Participating in the K-Content Pavilion, Fobaifor plans to allow potential customers in not only the United States but also the global market to directly experience the excellence of Pixell AI technology through CES participation. In addition, the company will introduce its ▲immersive content production technology ▲ultra-high-definition content stock platform, actively exploring business opportunities in the global market.

This content was produced with the assistance of AI translation services.