CU, Special Discount Event on Winter Preparation Kimchi Kimjang

CU announced on the 16th that it will hold a special discount event on kimchi for consumers planning to purchase kimjang kimchi.

A customer is looking at products from the CU Kimjang Discount Event.
[Photo by BGF Retail]

In this kimjang kimchi promotion, CU offers 20 types of kimchi products at prices discounted by up to 33% off the regular price. The number of products available has increased by 5 compared to last year.

CU first gathers popular products weighing around 1kg at stores nationwide and offers them at discounted prices. The selection includes about 10 types such as Jongga House Poggi Kimchi and Aged Kimchi (900g, each 9,900 KRW), Mat Kimchi and Chonggak Kimchi (900g, each 10,900 KRW), Young Radish Kimchi (900g, 13,900 KRW), Mustard Leaf Kimchi (1kg, 16,900 KRW), and Green Onion Kimchi (900g, 22,900 KRW). The discount is valid until December 31.

CU is also running a promotion where customers who purchase two types of Bibigo Mat Kimchi (800g, 11,500 KRW / 1.8kg, 19,500 KRW) can buy two types of pork belly (300g, 9,900 KRW) at half price for only 4,950 KRW.

To allow customers to conveniently receive kimchi deliveries at home, CU offers free home delivery on about 10 types of products. Orders can be placed through the Pocket CU home delivery menu or by filling out an order form at CU stores. The sales period is until December 21.

Large-sized products can also be conveniently delivered. The selection includes two types of Jongga House Kimjang Kimchi 10kg (Central style, Jeolla style, each 75,900 KRW) and two types of Kimjang seasoning 5.5kg (Central style, Jeolla style, each 53,900 KRW).

The reason CU has strengthened customer benefits through this year’s kimjang kimchi promotion is that more customers are purchasing packaged kimchi at convenience stores, which offer reasonable prices and purchasing convenience, instead of spending high costs and much effort on making kimjang kimchi.

According to the ‘Kimchi Industry Status Survey Report’ released this year by the Korea Agro-Fisheries & Food Trade Corporation (aT) Food Industry Statistical Information (FIS), the proportion of packaged kimchi purchases among consumer households increased more than twofold from 10.5% in 2017 to 31.3% in 2020.

Han Jeong-ju, MD of the BGF Retail HMR team, said, “With the recent spread of convenience store shopping culture, the advantage of being able to purchase kimjang kimchi more easily and conveniently at convenience stores is gaining attention,” adding, “To help customers struggling with unstable food prices, CU will consider various ways to enable smart shopping.”

This content was produced with the assistance of AI translation services.