IGAWorks to Provide Mobile Game Marketing Performance Prediction Data

'MobileIndexGAME' Released

IGAWorks (CEO Maguk Seong) announced on the 16th that it will launch 'Mobile Index GAME,' a mobile game-focused analysis platform, next month. Mobile Index GAME is a game-specialized version of Mobile Index Insight, the standard indicator for app markets.

Through data analysis based on 54 segmented customized tags, it provides essential insights from major trends in the vast game market to the competitive environment of each game category, offering multifaceted information for the game industry and marketing strategy development.

Mobile Index GAME also provides simulation indicators on how to most efficiently allocate marketing budgets step-by-step. This allows publishers to secure the necessary data for marketing strategy planning from the pre-launch stage of a game. Even after launch, they can compare and analyze their game's performance against the historical results of other games. It also offers a risk detection feature for user churn through predictive data.

Maguk Seong, CEO of IGAWorks, said, "As competition in the game market intensifies, strategies that reduce business risks through optimized operations and highly accurate predictions are becoming increasingly important," adding, "We have introduced a data platform specialized for the game industry to enhance the efficiency of marketing resource allocation for game companies seeking reliable data analysis."

This content was produced with the assistance of AI translation services.