From TV Home Shopping to Department Stores... HD Hyundai Infracore's Unique Excavator Sales
Popup Store Operation at Hyundai Department Store Mokdong Branch
To Expand Awareness of New Brand 'Dibellon'
HD Hyundai Infracore is the first in the construction machinery industry to sell excavators at a department store. Following the sale of excavators on TV home shopping last July, the company is attempting unique marketing again to increase brand awareness.
On the 15th, HD Hyundai Infracore announced that it will open a pop-up store displaying and selling construction machinery brand 'DEVELON' excavators at Hyundai Department Store Mokdong Branch in Seoul.
The Develon Electric Excavator (DX20ZE) displayed in the annex lobby of Hyundai Department Store Mokdong Branch / Photo by HD Hyundai Infracore
View original imageThe pop-up store will be held from the 16th to the 19th in the annex lobby and outdoor exhibition space of Hyundai Department Store Mokdong Branch. The company plans to showcase one eco-friendly electric excavator (DX20ZE) and two mini excavators (DX17Z-7, DX30Z-7). This will be the first time the electric excavator, which was previously sold online, is exhibited in an offline space.
HD Hyundai Infracore planned the pop-up store to promote the new brand DEVELON to the public and increase familiarity. To this end, they collaborated with Hyundai Department Store, and sales team staff will be stationed at the pop-up store to provide excavator explanations and sales.
On the 18th, Dayoung, a member of the girl group WJSN and DEVELON's global ambassador, will visit the pop-up exhibition hall for a fan signing event. Dayoung is a 'Gulchakdol' who personally completed excavator operation training and practice courses and obtained a small construction machinery operator license.
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HD Hyundai Infracore has recently been making various efforts to raise awareness of its new brand. Last July, it became the first in the construction machinery industry to sell a mini excavator (DX17Z-7) through a TV home shopping broadcast. They also released a story video titled 'My Land Puppy Daebal,' which personifies the excavator, on YouTube.
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