Cuchen "Stainless Steel Rice Cooker Sales in October Grow 257% YoY"

Application of 'Non-Stick Technology' Developed by Bapmat Research Institute

Cuchen announced on the 15th that sales of its stainless steel rice cooker lineup increased by 257% compared to the same period last year.

Cuchen 'Brain' Rice Cooker [Photo by Cuchen]

A Cuchen representative explained, “The strong performance is attributed to the strengthened stainless steel rice cooker line in response to increased preference for hygienic products after the pandemic,” adding, “The advantage of stainless steel inner pots, which can be used without worrying about coating peeling, received great response from consumers.”

According to a consumer survey conducted by Cuchen last year, 85% of consumers showed a preference for stainless steel material. The top reason for preferring stainless steel was “because it is hygienic and clean” (33.7%). This was followed by “less concern about coating peeling” (17.4%) and “safety” (8.8%).

In response, Cuchen expects steady growth in demand for stainless steel products and has diversified its stainless steel rice cooker lineup centered on the ‘121 Master Plus’ and ‘121 Plus’ models.

The biggest feature of Cuchen’s stainless steel rice cookers is the ‘non-stick technology’ independently developed by the Cuchen Rice Taste Research Institute. This reduces food sticking to the inner pot, improving ease of use.

A Cuchen representative said, “Cuchen stainless steel rice cookers are made entirely of stainless steel, including the inner pot and clean cover, allowing for long-lasting cleanliness,” and added, “We will continue to lead the stainless steel rice cooker trend by leveraging Cuchen’s differentiated competitiveness, such as stainless steel materials and non-stick technology.”

This content was produced with the assistance of AI translation services.