Jungjingong-Rakuten Japan Join Hands to Accelerate Export of K-Consumer Goods

Rakuten Ichiba Platform Initial Entry Fee Waived
Local Logistics Support

The Small and Medium Business Corporation (Chairman Kang Seok-jin, hereinafter referred to as SBC) announced on the 15th that it has signed a business agreement with Rakuten Group (hereinafter Rakuten) to "promote the entry of small and medium-sized enterprises into the Japanese e-commerce market."

This agreement was promoted to help domestic small and medium enterprises enter the Japanese e-commerce market. The main contents of the agreement include ▲waiving the initial registration fee for Rakuten Ichiba entry and providing consulting ▲supporting local logistics warehouses and related fulfillment services in Japan ▲joint education and establishment of a dedicated sales support system. It is explained that the agreement contains practical support necessary for the entire e-commerce process, from platform entry sales to local logistics.

Ahn Jung-gon, Head of the Global Growth Division at the Korea SMEs and Startups Agency (left), is taking a commemorative photo after signing a business agreement on the 15th.

SBC is aggregating export volumes of small and medium enterprises together with e-commerce platform companies by country through the online export joint logistics project, mediating large logistics companies to provide discounted overseas shipping services. In addition, it supports the usage fees for local fulfillment services for small and medium enterprises to help optimize logistics such as shortening delivery times and reducing transportation costs.

Rakuten, the partner organization of the agreement, is an internet company that accumulates interactive data online and offline based on more than 100 million Rakuten member IDs. It operates 'Rakuten Ichiba,' one of the largest internet shopping malls in Japan.

Ahn Jeong-gon, head of SBC's Global Growth Headquarters, said, "Last year, based on online export volume, Japan ranked second after the United States, thanks to the advancement of K-Beauty and K-Fashion," adding, "Through this agreement, which combines the removal of platform entry barriers and support for local logistics, we will further expand the entry of K-Food, K-Lifestyle, and K-consumer goods small and medium enterprises into the Japanese market."

This content was produced with the assistance of AI translation services.