Geumyang International Launches 'Prelusion,' the Top-tier Wine of '1865'

Comprehensive liquor company Kumyang International announced on the 15th that it will launch ‘1865 Prelusion,’ the top-tier icon wine of the national wine brand ‘1865,’ which has maintained the number one brand awareness in the Korean market for 20 years.

The ‘Prelude’ in 1865 Prelusion (PRELUSION) means a narrative, symbolizing a masterpiece wine that clearly shows the beginning, middle, and end, as if telling a story by returning to the Maipo Valley terroir in Chile where 1865 began. This signifies that the naming and all images are connected through a story, branded with a design reminiscent of a ‘hardcover book,’ and the image of the ‘hardcover book’ can be seen in promotions and events of 1865 Prelusion.

Since its first vintage in 2019, this wine has received high scores of 97 points from the wine specialist media Decanter and 93 points from James Suckling. Prelusion is a wine that captures the essence of Chile’s Maipo Valley, cultivated only in vineyards that meet the essential conditions for premium wine under ideal climatic conditions, embodying the essence of Maipo Valley in a bottle. It features a blend of Cabernet Sauvignon, Cabernet Franc, and Merlot, offering soft tannins, well-textured acidity, and a long, balanced finish.

Andrea Calderon, the chief winemaker of 1865, stated, “Each terroir has its own distinct expression, and in one bottle of Prelusion, we strived to demonstrate perfect quality and balance by devising the characteristics of clones, vintage, and climatic features to embody the Maipo Valley terroir.”

To commemorate the launch of 1865 Prelusion, various prizes such as luxury hotel staycation packages, fine dining meal vouchers, niche fragrance diffuser sets, and Prelusion signature incense sets will be offered upon purchase certification of ‘1865 Prelusion’ or ‘1865’ wines at department stores and discount stores nationwide.

This content was produced with the assistance of AI translation services.