Jeongsikpum Appoints Actress Park Jihoo as Model for 'Vegemil'

Vegemil High-Protein Soy Milk Black Bean New TV Commercial Released

Jung Sik Food announced on the 15th that it has selected actress Park Jihoo as the model for ‘Vegemil’ and released a new TV commercial.

The newly released ‘Vegemil High-Protein Soy Milk Black Bean’ commercial was created with the concept of the 2030 generation enjoying delicious protein intake amid their busy daily lives, in line with the ‘healthy pleasure’ trend of managing health joyfully.

Since its launch in May last year, Vegemil High-Protein Soy Milk Black Bean has achieved cumulative sales of 10 million units in just over a year and four months, gaining high popularity among consumers. It features a high-protein formulation enriched with the abundant nutrition of domestically grown black beans, containing 12g of plant-based protein per pack (190mL). This is about twice the protein content compared to regular milk (5.7g) or soy milk (6g), actively reflecting consumers’ strong preference for plant-based protein.

A representative from Jung Sik Food said, “Targeting the younger generation with increased interest in health management, we produced a new commercial for Vegemil High-Protein Soy Milk Black Bean, a delicious plant-based protein that can be enjoyed throughout daily life. We expect a synergy between actress Park Jihoo, who has a bright and healthy charm, and Vegemil High-Protein Soy Milk Black Bean.”

This content was produced with the assistance of AI translation services.