Genians Targets Middle East Market... "Participates in Saudi Cybersecurity Conference"

Cybersecurity specialist Genieans announced on the 15th that it will participate in the cybersecurity conference 'Black Hat MEA (Middle East and Africa) 2023,' held in Riyadh, Saudi Arabia, from the 14th to the 16th.

'Black Hat' is an international security and hacking event that shares research results on security vulnerabilities and the latest trends. Along with the 'RSA Conference,' it is recognized as a leading global cybersecurity event and is held annually in various regions worldwide, including the United States, Europe, and Asia. Unlike other cybersecurity events held for general companies, Black Hat is known for having a high participation rate of security experts and white hackers.

The company plans to actively target the Middle Eastern market through this event. Genieans anticipated the growth of the Middle Eastern cybersecurity industry and entered the market early. To ensure stable market entry, it has expanded its business areas in collaboration with global partners and recently secured over 40 customers in the Middle East, including Saudi Arabian government agencies.

At this exhibition, Genieans will showcase 'Genian ZTNA (Zero Trust Network Access)' to companies preparing for change based on zero trust. They will introduce success stories from customers secured in the global market and enhance product accessibility through live demos. Visitors can verify technologies that maintain security and enable smooth access at all touchpoints, including remote, cloud, and hybrid network environments, through the experience zone.

'Genian ZTNA' is a zero trust solution architecture for IT and security environments that strengthens information control functions. It is based on the principle of continuously verifying and responding to everything. It protects various network environments and connection points and ensures business continuity through ongoing verification processes.

In April 2016, Saudi Arabia announced a comprehensive reform plan called 'Saudi Arabia Vision 2030' to diversify its oil-centered industrial structure. Among its focuses were the expansion of smart infrastructure and digital transformation (DX), and the related cybersecurity industry is also expected to grow rapidly. According to global research firm Technavio, the Saudi IT market size is estimated to grow at an average annual rate of 7.5% from 2022 to 2027, with the cybersecurity sector expected to show double-digit growth.

Kim Gye-yeon, Genieans CTO and head of the U.S. branch, said, “We have been striving to enter the Middle Eastern market, which has high growth potential, and demand for our solution products is expanding in the region. Through this event, we will explore business opportunities with Middle Eastern partners and further expand our presence in the market.”

This content was produced with the assistance of AI translation services.