Samsung Display Wins Red Dot Award for Future Mobility Video

Grand Prize Winner in Brand & Communication Design
YouTube Views Surpass 10 Million... Weibo 1.77 Million Views

Samsung Display announced on the 15th that its self-produced future mobility video received the '2023 Red Dot Design Award,' one of the world's top three design awards.

The video titled 'Play Next Mobility,' featuring future mobility and future vehicle displays, won the grand prize in the Brand & Communication Design category.

This video, which depicts how displays, a core component of autonomous vehicles, will evolve, has reached 10 million views on YouTube since its release in February. It has also recorded 1.77 million views on China's Weibo.

Samsung Display's 'Play Next Mobility' video screen, winner of the 2023 Red Dot Award. [Photo by Samsung Display]

Through the video, Samsung Display realistically visualized the interior design of future cars equipped with organic light-emitting diode (OLED) displays. It demonstrated how OLED technology showcases its advantages in various driving situations.

Jung Yong-wook, Executive Director and Head of Marketing Team at the Small and Medium Display Business Division, said, "This video shows how display technology will change our daily lives in the world of future mobility."

This content was produced with the assistance of AI translation services.