'Targeting Single-Person Households' CU Launches Grilled Salted Shrimp for One

7 Shrimp with 천일염 Included
Easy Cooking with Microwave for 3 Minutes 30 Seconds

Convenience store CU announced on the 15th that it will launch 'Salt-Grilled Shrimp' targeting 1-2 person households.

CU has launched a grilled shrimp with salt product for one- to two-person households.
[Photo by BGF Retail]

Salt-Grilled Shrimp (162g) is a product planned under the concept of 'Solo Shrimp Festival.' It consists of 7 frozen whiteleg shrimp and domestically produced sun-dried salt. The size and weight of the whiteleg shrimp are 15 cm and 22g respectively, classified as medium shrimp, making it suitable for one adult to enjoy as a single meal. The cooking method is to sprinkle the included domestically produced sun-dried salt to taste and microwave for 3 minutes and 30 seconds. It can also be steamed separately or added to soups, stews, and other dishes.

Yoon Seunghwan, MD of BGF Retail HMR Team, said, "As the number of 1-2 person households increases, more customers find purchasing large-sized products burdensome, leading to a growing demand for small-sized products and convenience store shopping nearby. Going forward, CU will continue to lead the convenience store shopping trend and enhance customers' shopping convenience."

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