Seocho-gu Blocks Illegal Real Estate Brokerage at Source with 'QR Code' and 'ID Attachment'

District Office Distributes QR Code Stickers for Real Estate Agencies... Provided to 1,760 Licensed Individual Real Estate Offices in the Area
Basic Information of Real Estate Agents Can Be Verified via QR Codes at Office Entrances Before Visits
‘Licensed Real Estate Agent ID Badge’ Initiative Launched Last Year Serves as Dual Verification to Prevent Illegal Activities

Seocho-gu recently established a dual verification system to protect residents from illegal brokerage activities such as unregistered brokerage and lease fraud.

Seocho-gu, Seoul (Mayor Jeon Seong-su) completed the distribution of ‘Real Estate Brokerage Office QR Code Stickers’ to 1,760 licensed real estate agencies on the 13th.

This project allows clients to verify whether the brokerage office is properly registered by scanning the QR code attached at the entrance before visiting, enabling them to confidently enter into real estate contracts.

The QR code is linked to the ‘Seoul Real Estate Information Plaza’ website and contains registration details of the licensed real estate agency, including the office name, registration number, representative’s name and photo, and brokerage staff information.

Alongside this, the district has been implementing the ‘Licensed Real Estate Agent ID Badge’ program since September last year. The ID badge measures 5.5cm in width and 8.5cm in height; the front displays the agent’s name, photo, and business name, while the back shows the real estate brokerage registration number.

Through this system, clients can first verify registration details via the QR code outside the brokerage office and then double-check the agent’s identity inside by confirming the name and photo on the ID badge.

The district expects these initiatives to prevent damages to contract parties caused by impersonation of licensed agents, illegal brokerage by unqualified individuals, and lending of real estate agent licenses.

Additionally, when visiting the district office to open a real estate brokerage office, applicants are actively guided to produce and distribute QR code stickers and ID badges, which must be returned upon business closure.

Going forward, Seocho-gu will regularly inspect whether local real estate offices have properly attached QR code stickers and whether agents are wearing their ID badges.

Moreover, the district operates the ‘Visiting One-Person Household Jeonse and Monthly Rent Safe Contract Assistance Service,’ which has handled approximately 447 consultations by the end of October, and distributes ‘Licensed Real Estate Agent Educational Videos’ to prevent real estate transaction accidents. It also runs the ‘Real Estate Transaction Order Disruption Reporting Center’ and is making various efforts to stabilize housing in Seocho-gu.

Jeon Seong-su, Mayor of Seocho-gu, stated, “Along with the dual verification system to prevent illegal brokerage activities, we will do our best to create a trustworthy real estate transaction culture and environment.”

This content was produced with the assistance of AI translation services.