The Top Gas Station is SK Energy... Air Purifiers and Air Conditioners are LG Electronics

[2023 NBCI] Popup Store SK Ju(酒)Yuso
High Deodorizing Power LG PuriCare, Neat LG Whisen Receive Positive Response

In the gas station sector, SK Energy's brand ranked first in this year's National Brand Competitiveness Index (NBCI). In the air purifier and air conditioner sectors, LG Electronics took the top spot.

'SK Juyuso' Pop-up Store Jongno

SK Energy is the NBCI 1st place winner in the gas station category this year. SK Energy has been striving to expand and develop the premium gasoline market. They have secured differentiated strengths by more than doubling the amount of detergent added to suppress engine residue formation compared to before. They are also promoting the expansion of gas stations handling premium gasoline.

The popup store 'SK Ju(酒)yuso' also received positive responses from customers. Operated in places like Jongno and Ulsan, this popup store reinterprets the gas station, SK Energy's point of contact with end consumers, creating a unique customer experience where alcohol comes out of the fuel dispenser. All proceeds from SK Ju(酒)yuso are donated to help vulnerable groups in the local community.

The differentiated one-stop service 'NaeTruckHouse,' which gathers large cargo truck parking lots, repair shops, gas stations, and various driver rest facilities in one place, has received strong support from truck drivers. SK Energy is also promoting the construction and operation of hydrogen charging stations at NaeTruckHouse. It is expected to serve as infrastructure for expanding the supply of hydrogen trucks in the future.

2023 Model ‘LG PuriCare 360° Air Purifier Alpha’

In the air purifier category, LG PuriCare ranked first. LG Electronics introduced the 2023 model 'LG PuriCare 360° Air Purifier Alpha,' which significantly enhances deodorizing performance to provide a differentiated customer experience. According to LG Electronics' internal survey of 1,000 customers, over 70% desired stronger deodorizing performance. This led to the development and installation of the next-generation G filter in the new product. Tests conducted with the global certification body 'TUV Rheinland' showed that the cumulative purification capacity of the new product for three harmful gases?ammonia, acetic acid, and formaldehyde?was more than 2.5 times higher than that of the previous model. This indicates the powerful performance of the G filter.

The energy-saving function 'AI+' utilizing artificial intelligence technology was also applied. When indoor air quality remains in the 'Good' state for 5 to 10 minutes, the internal fan turns off and the display brightness lowers, operating at minimum power consumption. If the air quality changes to 'Poor,' it returns to normal mode.

The differentiated purification performance unique to the existing LG PuriCare 360° Air Purifier Alpha has been retained. Two Clean Boosters send purified air up to 9 meters, quickly cleaning the space. Additionally, placing AI sensors in areas requiring indoor air management detects polluted air about 5 minutes faster than using only the air purifier, then cleans the space accordingly.

LG Whisen Tower II

LG Whisen took first place in the air conditioner sector. The newly introduced 'LG Whisen Tower II' this year features a design without the circular outlet on the front of the previous Whisen Tower air conditioner. This reflects customers' voices who wished for a cleaner front appearance of the air conditioner.

LG Electronics released the Whisen Tower II air conditioner in three models: Deluxe, Special, and Heat. This broadens the price options customers can choose from based on some convenience features. It also retains the differentiated customer experiences of Whisen Tower, such as 'Automatic Cleaning Management,' which meticulously and cleanly manages the airflow path; 'Self Cleaning Management,' allowing customers to open the product and clean all internal fans whenever they want; 'Pet Care Mode,' which turns on cooling or sends LG ThinQ app alerts to prevent pets at home from overheating when the indoor temperature reaches the set value; and 'Smart Care,' where the air conditioner operates according to the indoor environment.

LG Electronics is also leading environmental protection by applying 'R32 refrigerant,' which has a global warming potential (GWP) level one-third to one-quarter that of previous refrigerants, to all 2023 Whisen air conditioner models. This is part of LG Electronics' ESG management efforts to create a better environment for future generations.

This content was produced with the assistance of AI translation services.