11st Sets New Shopping Records at This Year's Grand Sipiljeol Event

7 Million Participants in Mobile App
Creating a Mega Hit Product

11st Street announced on the 13th that its year-round largest shopping festival, '2023 Grand 11th Day,' set new shopping records with the highest participation rate ever, creating 'mega-hit' products.

The 'Grand Sibilsal' event held by 11st until the 11th attracted a record number of customers (7 million app visitors) and even produced 'mega hit' products.
[Photo by 11st]

According to 11st Street, during the 11-day Grand 11th Day period starting from the 1st, the number of unique consumers who visited the 11st Street mobile app reached approximately 7 million. This is about 60% more than usual and the highest figure among all Grand 11th Day events held since 2008.

During this period, the best-selling 'mega-hit' product in the history of Grand 11th Day appeared. The robot vacuum cleaner 'Roborock S8 Pro Ultra' recorded a cumulative payment transaction amount of 14.1 billion KRW over 11 days for a single product.

11st Street's live broadcasts also achieved the highest viewership record ever. On the 7th, the 'Google Play X Samsung Electronics' live broadcast surpassed 3.6 million cumulative viewers over 90 minutes, marking the best performance since the launch of the live commerce platform 'LIVE11' in 2020.

11st Street's next-day delivery service, 'Shooting Delivery,' also saw a significant increase in transaction volume during the Grand 11th Day period. From the 1st to the 11th, the transaction amount for Shooting Delivery (excluding Apple products) increased by 40% compared to the same period last year.

11st Street plans to hold the industry's best 'Black Friday' event later this month. Based on accumulated purchase data, they will offer the best shopping benefits of the year on products preferred by overseas direct purchase customers.

Seun An, president of 11st Street, said, "In November, when large shopping events are lined up, 11st Street was the first to reach customers and worked hard to provide great shopping enjoyment and benefits to many customers this year as well." He added, "We express our gratitude to all customers who gave us generous support and interest, as well as to the 11st Street sellers who participated together."

This content was produced with the assistance of AI translation services.