Dongwon F&B Operates Online Promotion Center for Dairy Brand 'Denmark'

Category Structure Including Brand Story, Danish Dairy Products, and Recipe Introductions

Dongwon F&B announced on the 13th that it has opened an online promotional hall for its premium dairy brand, ‘Denmark’.

The Denmark online promotional hall was created with the concept of the house (Sinsen House) where the brand’s exclusive model and virtual human model, ‘Sinsen Family,’ live. ‘Sinsen House’ consists of content introducing the brand story, the Sinsen Family universe, various Denmark dairy products, and recipes. Additionally, visitors can find digital goods such as PC and mobile wallpapers, music playlists personally curated by Denmark, and various events.

To commemorate the opening of the Denmark online promotional hall, Dongwon F&B is holding a giveaway event for ‘Denmark In-Pocket Cheese Original’ until the 10th of next month. Participation is possible by completing missions such as quizzes and surveys on the website.

Since May, Dongwon F&B has been actively conducting marketing activities, including being the first in Korea to appoint a family-concept virtual human model. They have carried out on-site sampling and social media (SNS) challenges targeting university students and job seekers, and have also promoted various experiential marketing events linked with sports and cultural events such as the Hangang Night Walk.

A Dongwon F&B representative said, “We have launched an online promotional hall composed of various content so that consumers can feel familiar with the Denmark brand and its dairy products. We will continue to expand the Denmark brand universe and conduct diverse marketing activities to increase communication with consumers.”

Dongwon F&B’s Denmark brand was established in 1985 as a joint venture between Korea and Denmark to develop the dairy industry and supply high-quality dairy products. Following the methods of Denmark, a leading dairy country, it produces and offers over 110 kinds of fresh dairy products including milk, cheese, and fermented milk.

This content was produced with the assistance of AI translation services.