"Catching Customers Captivated by Cuteness"… Lotte Department Store Unveils Character Pop-Up

From the 17th to the 26th

Lotte Department Store announced on the 12th that it will attract customers by opening various character pop-up stores for the year-end season.

First, from the 17th to the 26th, the ‘Kungya Restaurants’ pop-up will be held on the 1st floor Atrium of Jamsil Lotte World Mall. Kungya Restaurants, which rebranded Netmarble’s game characters from the 2000s targeting the MZ generation (Millennials + Generation Z), is gaining great popularity by evoking empathy and nostalgia among customers in their 10s and 30s, with Yangpa Kungya as the representative character. This pop-up, covering approximately 330㎡ (100 pyeong), is the largest ever among Kungya Restaurants pop-ups, showcasing a carefully selected total of about 200 types of goods ranging from bestsellers to new products.

Customers are browsing goods at the 'Noted X Choi Go-sim' collaboration popup held on the 5th floor of Jamsil Lotte World Mall.
[Photo by Lotte Department Store]

The pop-up theme is set as the 'Wish Shop,' which grants wishes to mark the end of the year and the anticipation of a new beginning. The entire pop-up is decorated with a mysterious and dreamy atmosphere using structures reminiscent of a shrine, stars, clouds, and more, with photo zones created throughout to stimulate the desire for certification shots. Various experiential events themed around wishes will also be prepared, such as a wish fountain where visitors can throw coins and make wishes, and a wish box vending machine where visitors can draw keyrings, stickers, talismans, and more.

Until the 22nd, a collaboration pop-up with famous illustrator ‘Choi Goshim’ will also be held at Noted World on the 5th floor of World Mall. Choi Goshim is receiving explosive responses on social networking services (SNS) with simple and cute characters and witty phrases. This pop-up will feature a large photo zone and showcase various limited-edition Noted x Choi Goshim collaboration goods, including four types of donuts, Christmas cake picks, postcards, stickers, a 2024 calendar, talismans, and more. In particular, among the postcards for sale, 50 will contain special handwritten signatures by artist Choi Goshim, adding fun to the drawing. Additionally, customers who make purchases will have the opportunity to participate in events such as scratch lottery tickets and random boxes on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.