[Photo] 'Where to Take This Year's Christmas 인증샷?'

On the 9th, the exterior wall of the Shinsegae Department Store Main Branch in Jung-gu, Seoul, was illuminated with Christmas decorations using media facade videos. The media facade on the exterior wall of the Shinsegae Department Store Main Branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

Department stores have begun lighting up with dazzling decorations ahead of Christmas. On the evening of the 3rd, a Christmas decoration lighting ceremony was held at the Lotte Department Store main building in Sogong-dong, Seoul. This year, the decorations embody a vintage sentiment from the era when people exchanged letters under the theme "My Dearest Wish." Photo by Jo Yongjun jun21@

With Christmas just over a month away, Lotte Department Store and Shinsegae Department Store have begun a dazzling competition of Christmas decorations.

Department stores have begun lighting up with dazzling decorations ahead of Christmas. On the evening of the 3rd, as the Christmas decoration lighting ceremony was held at the Lotte Department Store main building in Sogong-dong, Seoul, citizens stopped in their tracks to watch. This year, the Christmas decorations embody a vintage sentiment from the era when people exchanged letters under the theme of "My Dearest Wish." Photo by Jo Yongjun jun21@

Department stores have begun lighting up with dazzling decorations ahead of Christmas. On the evening of the 3rd, as the Christmas decoration lighting ceremony was held at the Lotte Department Store main building in Sogong-dong, Seoul, citizens stopped to take photos with their phones. Photo by Jo Yongjun jun21@

Department stores have begun lighting up with dazzling decorations ahead of Christmas. On the evening of the 3rd, as the Christmas decoration lighting ceremony was held at the Lotte Department Store main building in Sogong-dong, Seoul, citizens stopped to take photos with their phones. Photo by Jo Yongjun jun21@

First to light up, Lotte Department Store transformed about 100 meters in front of its main branch into a European Christmas market street. They created a Christmas atmosphere with European-style 'Letter House', 'Christmas Shops', and a 15-meter-tall 'Giant Tree'. The shop windows featured 'moving figures', 'Christmas gift products', 'interactive media', and 'infinity mirrors'. An animation with a Christmas-themed story was also displayed on the exterior wall of the Young Plaza.

On the 9th, the exterior wall of the Shinsegae Department Store main branch in Jung-gu, Seoul, was illuminated with Christmas decorations using media facade videos. The media facade on the exterior wall of the Shinsegae Department Store main branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

On the 9th, the exterior wall of the Shinsegae Department Store Main Branch in Jung-gu, Seoul, was illuminated with Christmas decorations using media facade videos. The media facade on the exterior wall of the Shinsegae Department Store Main Branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

On the 9th, the exterior wall of the Shinsegae Department Store Main Branch in Jung-gu, Seoul, was illuminated with Christmas decorations using media facade videos. The media facade on the exterior wall of the Shinsegae Department Store Main Branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

On the 9th, the exterior wall of the Shinsegae Department Store main branch in Jung-gu, Seoul, was illuminated with Christmas decorations using media facade videos. The media facade on the exterior wall of the Shinsegae Department Store main branch was transformed into a massive screen measuring 63x18m, using 3.75 million LED chips. Photo by Hyunmin Kim kimhyun81@

Shinsegae Department Store lit up the largest-ever media facade using 3.75 million LED chips. The entire exterior wall was transformed into a massive screen measuring 63 meters wide and 18 meters high.

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