D-8 to CSAT... CU Launches "Good Luck Glutinous Rice Cakes and Ready Meals"

With the College Scholastic Ability Test (CSAT) just a week away, CU announced on the 8th that it will launch chapssaltteok and convenient meal products to wish students success in the exam.

A customer is looking at products wishing for success in the CSAT at a CU store.
[Photo by BGF Retail]

CU has prepared various unique products targeting the CSAT season, including Anko An Butter Chapssaltteok, Three-Color Chapssaltteok, and the CSAT Daebak convenient meal series.

The ‘Anko An Butter Chapssaltteok (3,300 won)’ is a collaboration product featuring the popular ‘Hyeottangeun Anko’ character among teenagers. This product enhances flavor by filling the chapssaltteok with red bean paste and a whole piece of savory French butter.

The ‘Pass-Wishing Three-Color Chapssaltteok’ consists of three flavors: glutinous rice, pumpkin, and mugwort. It is available only in November, with a special promotion selling it at 4,900 won until the 16th.

Two convenient meal series made with healthy ingredients are also introduced. The ‘Daebak Shrimp Sandwich (3,600 won)’ contains shrimp katsu made from whole shrimp patties and playfully expresses the wish for CSAT success in its product name. The ‘CSAT Daebak Gochujang Anchovy Triangle Kimbap (1,300 won)’ emphasizes the phrase “CSAT Daebak” on its packaging.

Additionally, Pocket CU is holding a home delivery event gathering CSAT-related products as gifts. The ‘Lucky Rice Cake (19,900 won)’ is shaped like a four-leaf clover symbolizing luck and filled with two flavors: cream and chocolate cream, making it a special gift. Also, the industry-exclusive ‘Chang-eok Rice Cake Lucky Dream Set (16,900~21,900 won)’ is a product set consisting of various types of rice cakes such as chapssaltteok, pumpkin injeolmi, yakshik, and whole red bean glutinous rice cake.

Kim So-yeon, MD of the Snack Food Team, said, “As the CSAT approaches, customer demand for related products increases, so we have prepared various products with meaningful and differentiated tastes and shapes. Going forward, CU will continue to boost franchise sales and lead industry trends with products targeting diverse customer needs.”

Meanwhile, CU is also strengthening inventory and display of warm beverages such as soy milk and coffee in warming cabinets, as well as cold-weather items like hot packs and tights, focusing on major schools and academy areas nationwide in preparation for the sudden cold wave expected on the CSAT day.

This content was produced with the assistance of AI translation services.