'Regional Cultural Arts Sponsorship'... Shinsegae to Receive Minister of Culture, Sports and Tourism Award

Shinsegae becomes the first company in the distribution industry to receive the Minister’s Award for Excellence in Cultural Arts Sponsorship.

A customer is viewing the Blossom Art Fair at the Shinsegae Main Store.
[Photo by Shinsegae]

According to Shinsegae on the 8th, it was awarded the Minister of Culture, Sports and Tourism Award in the ‘Cultural Arts Sponsorship Institution Certification Project,’ hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Arts & Culture Education Service, in recognition of its contributions to supporting young artists and the development of regional cultural arts.

The Cultural Arts Sponsorship Excellence Institution Certification is a system in which the government selects and certifies institutions (companies) that have demonstrated exemplary cultural arts sponsorship activities and achieved outstanding sponsorship results. It has been conducted annually since 2015, and the Minister’s Award was newly established this year.

This year’s certified companies were finally selected through a review of cultural arts sponsorship performance over the past three years, on-site evaluations by three experts, and interviews with management to confirm sponsorship commitment and achievements.

Shinsegae received the honor of the first Minister of Culture, Sports and Tourism Award in recognition of its long-standing sincerity, including regular sponsorships for disabled artists and the development of regional cultural arts. Shinsegae, which was selected as an excellent company when the certification project was first implemented in 2015, has now received its fourth certification following 2018 and 2021.

Since 2000, Shinsegae has signed agreements with over 30 cultural and artistic organizations and continued regular sponsorships. It has actively promoted cultural arts by sponsoring approximately 9 billion KRW over the past three years for various cultural arts events such as the Gwangju Biennale and the Busan International Film Festival.

In particular, it has worked to expand the base of cultural arts by discovering and nurturing young artists through the Gwangju Shinsegae Art Festival, exhibitions of young Daegu artists, and regular sponsorship of ‘Hanbit Yesuldan,’ the nation’s first visual impairment art group.

Lee Won-ho, Executive Director of CSR at Shinsegae Department Store, said, “Our efforts to inspire artistic inspiration in customers’ daily lives and to spread the value of culture and arts have led to this excellent result of being the first in the industry to receive the Minister’s Award. We will continue to strive to enable more customers to enjoy cultural arts through regular sponsorships and exhibitions.”

This content was produced with the assistance of AI translation services.