Web 3.0 and defense company EightOne announced on the 6th that it has changed its name to B.U Technology.


B.U Technology held an extraordinary general meeting of shareholders on the 5th of last month and changed its name from EightOne to B.U Technology (hereinafter B.U). It also added business purposes such as manufacturing electric vehicles and manufacturing and selling batteries and charging devices. This is to expand its business areas and diversify sales through entry into new businesses.


'B.U' stands for Beyond Your. The main slogans are Beyond Your Today, Beyond Your Expectation, and Beyond Your Imagination. It embodies the management philosophy of becoming a technology company that surpasses ▲ your (customer's) today ▲ tomorrow's expectations ▲ and future imagination.


The newly revealed B.U CI was also designed to convey the message of aiming to be the best WEB 3.0 company based on outstanding technology. The gradients and small blocks that make up B.U symbolize infinite expansion and synergy, and the use of black color expresses solidity and integrity.


Previously, B.U produced defense CBT and simulators based on XR technology. It developed AR and VR content in various fields such as industrial safety. It also showcased differentiated technology through immersive content that delivers vivid field experiences using sound effects, wind, and tactile stimuli.


Starting this year, B.U entered the blockchain fintech business, standing out in the STO field and launched the STO PoC platform. The B.U PoC platform is a service that can verify the concept and flow of the token securities business.


B.U CEO Jin-yeop Lee said, “We changed the company name to enhance the brand value and give a new image,” adding, “We will further strengthen the three pillars of defense, XR, and blockchain with a renewed mindset.”



He continued, “The company is pursuing business diversification to enhance corporate value and has added numerous future-oriented new business purposes that will create synergy with existing businesses,” adding, “We will lead the newly transformed B.U as a company leading the Web 3.0 era.”


This content was produced with the assistance of AI translation services.

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