CU Launches 'Seoul Snacks' Souvenirs for Foreign Tourists

Planned in Collaboration with Seoul Tourism Foundation

Convenience store CU announced on the 6th that it has partnered with the Seoul Tourism Foundation to launch 'Seoul Gwaja' aimed at foreign tourists.

The launch event held by CU and the Seoul Tourism Foundation on the 1st at Myeongdong Art Theater Plaza to celebrate the release of Seoul Snacks. The 300 Seoul Snacks prepared that day were sold out within about an hour of the event's start, receiving enthusiastic responses from foreigners.
[Photo by BGF Retail]

Seoul Gwaja is a snack set consisting of yakgwa and gangjeong, and the package is designed with a travel suitcase concept featuring Seoul's new city brand 'Seoul, My Soul' along with major landmarks such as Gyeongbokgung Palace and Namsan Tower, the company explained.

Earlier, to commemorate the launch of Seoul Gwaja, CU and the Seoul Tourism Foundation held a launching event on the 1st of this month at the Myeongdong Art Theater Plaza. The 300 Seoul Gwaja sets prepared for the event were sold out within about an hour of the event's start, showing high popularity among foreign visitors.

A BGF Retail official said, "Seoul Gwaja can serve as a K-convenience store souvenir that makes foreign tourists' trips to Korea more special, offering storytelling with various meanings."

This content was produced with the assistance of AI translation services.