[NE] Startup Limpid Launches Korea's First Supergrain Feed

Available Domestically... Diversified into 6 Flavors
Using Super Grains like Oats and Brown Rice... No Allergy Concerns

Editor's Note[NE] stands for 'NEXT ELEVATION,' a startup accelerator program established by Asia Economy. It provides the latest information on startups selected through fierce competition in the program.

Pet dog owners can now purchase supergrain pet food domestically, which was previously only available through overseas direct purchase.

On the 6th, Heesoo Kim, CEO of the startup Limpid, announced, "The Trusty Food Supergrain Kibble lineup has been launched." Supergrain refers to pet food nutritionally balanced with super grains such as oats, brown rice, and quinoa.

[Image provided by Limpid]

In Korea, grain-free pet food has been the main focus. Regarding issues related to grain-free pet food, which has been prominent since 2017, overseas markets have shifted from grain-free to supergrain pet food. In 2018, the FDA (U.S. Food and Drug Administration) published a paper stating that grain-free pet food causes DCM (dilated cardiomyopathy), and more than 30 related papers have been published recently. Additionally, the 2021 AAHA (American Animal Hospital Association) Small Animal Nutrition Guidelines stated, "The safest approach is to avoid feeding grain-free pet food or pet food high in legumes."

CEO Kim explained about the Supergrain Kibble, "We used super grains such as oats, brown rice, and quinoa. Instead of potatoes and legumes, which can cause DCM, carbohydrates are sourced from super grains." Furthermore, the Supergrain Kibble differentiates itself in the manufacturing process. It uses a steam-cook method instead of frying, preserving the original taste and nutrition of the ingredients. At the same time, drying time was extended to maintain a firm texture. Soft pet food is not good for dogs' dental health as it can cause tartar buildup.

In particular, the Supergrain Kibble contains no allergy-inducing ingredients. It excludes harmful components such as gluten, meat meal, synthetic flavorings, and synthetic preservatives, and meets 44 nutrients outlined in the global nutritional guidelines by AAFCO (Association of American Feed Control Officials) and FEDIAF (European Pet Food Industry Federation).

The taste has also been diversified to suit pets' preferences. There are six flavors in total: pork, beef, duck, chicken, salmon, and pollock.

Changtae Kim, CTO of Limpid and a veterinary nutrition specialist, said, "Since the FDA announcement in 2018, many supergrain concept pet foods have already been launched overseas. We hope that with the launch of supergrain pet food domestically, pets and their owners can enjoy fresher and healthier food without worry."

[Image provided by Limpid]

Meanwhile, Trusty Food recently diversified its products by launching the Garnish line. This product line focuses on antioxidants, obesity, and joint health, including vegetables rich in phytochemical natural antioxidants and freeze-dried green-lipped mussels beneficial for joint health. It uses only 100% human-grade ingredients sourced domestically or from New Zealand, Spain, etc., without any artificial preservatives or drying agents. Unlike the existing ground meat form of green-lipped mussel treats, it maintains the original form to enhance palatability for dogs.

This content was produced with the assistance of AI translation services.